Since an early age, I’ve always been interested in the way products are designed and manufactured, hence pursuing and achieving in this field throughout School and University.  I had a great time studying GCSE and A Level design & technology which led to the pursuit for further education and was awarded a 1st Class Degree in BSc Product Design from Cardiff Metropolitan University.

Working to live briefs from companies such as Breffo, OrangeBox and Sedna LED made the journey of Uni all the more exciting!  I was part of a winning design team which led to an all-expenses paid trip to pitch an idea at the Lux Live lighting event in a 'Dragons Den' environment at Earls Court, London on behalf of Sedna LED. Details can be found at Sedna LED’s website:

I am a strong believer in natural design; how can we incorporate and utilize nature in order to create more effective and efficient product design solutions?  My designs incorporate this way of thinking and my third year dissertation was dedicated to exploring the in-depth topic of 'Biomimicry'. 

“I think the biggest innovations of the 21st century will be at the intersection of biology and technology. A new era is beginning.” – Steve Jobs (2011).

I am a naturally competitive and driven person, always striving to improve and achieve, looking for the first step of a career in design. I trust you will enjoy browsing through some of my recent projects, do not hesitate to contact me for any further information you require using the email address or phone number provided.

Hope to hear from you soon!


Jonathan Roberts

Telephone: 07949211403