The BendyBug is a high chair toy which focuses on the interaction between the child and toy. The product features various shapes, sizes, colours and movements which all play a role in developing the child’s sensory development during play.

The product also incorporates sustainable design, featuring eco-friendly materials throughout manufacture as well as being packaged in minimal material. 

This particular product was part of a re-design brief on an existing toy. The toy that I chose to re-design was the Lamaze BendyBug. The existing product was lacking ingenuity  and really needed a more profound approach to the child's sensory development.  

The finished product was shown to engage with the child in several different ways submersing them in colour, texture and creativity,  inventing new ways for your child to learn and develop.